For purpose-driven coaches and consultants who want to build $50K+ per month lifestyle businesses doing meaningful work… without sales calls, complicated funnels or big teams

The Declaration
Those built for life. And those built at the expense of it.
You started with a vision of freedom. Time with your family. Financial security. Work that actually matters. But somewhere along the way, freedom became a prison. More clients meant more hours. More revenue meant more complexity. More success meant less life.
Lifestyle Founders build differently.
Business should wrap around life, not consume it. Scale should get simpler, not bigger. Presence matters more than performance. The most powerful business you can build is one that funds the life you actually want to live.
This isn't about working harder. It's about building smarter.
This isn't about sacrificing now for freedom later. It's about creating both at the same time.
This is the Lifestyle Founder movement.

The LFG Community

"A tribe is a group of people connected to one another, connected to a leader, and connected to an idea."
- Seth Godin
You might belong here if you've built something real. But you know the way you're running it isn't sustainable. If you're tired of trading more time for more revenue and worried about building a business you grow to hate.
WE BELIEVE
That bold, courageous action beats perfect strategy. Execution compounds. Overthinking doesn't.
That business should serve life, not consume it. The bigger your business gets, the better your life should get. Not the worse.
That generosity is a growth strategy. Give first. Lead with value. The math works itself out.
That sales is a service. Not a pitch. Not a performance. A conversation that helps people get what they already want.
That the point is mastery. Becoming better at your craft. Developing real expertise. Serving people at a higher level. Making an actual impact. That's the whole point.
That scale must get simpler, not bigger. Adding complexity to grow is a trap. The best businesses are elegant, not elaborate.
Leaders. Community builders. Pillars of our families. Black sheep who dance to our own drum. Coaches and consultants who've already proven their expertise with real results and real testimonials. We do our own thing. We build on our own terms. We make our own rules.
We're ready for leverage. Ready for systems that work without us. Ready to lead from calm authority instead of constant hustle & hype. We're done with performative content. Done with feast-or-famine months. Done choosing between business growth and being present for the people we love.
We're building businesses that fund life, not consume it.
Hustle-culture addicts who measure worth by hours worked.
Complexity junkies who think "more" always means "better."
People trying to scale with more effort instead of simpler systems.
If that's you, no hard feelings. But this isn't your tribe.
If you're ready to build differently, welcome home.


My Story
Over five years, I built a coaching business to $100K months. Team of six. luxury retreats around the world. Won the Skool Games three times.
On paper, it was everything.
In reality, I was burned out. Stressed. Running a business I had grown to hate. The thing I built for freedom had become a prison.
Then my 7-year-old niece passed away suddenly.
Everything stopped.
I had to look at my life and ask the only questions that matter. What's important? What do I actually want? What am I building here?
I burned it all down.
I let go of the team. Simplified the offers. Stripped away everything that wasn't aligned.
Today it's me, my EA, and AI. I work four days a week. I have a small group of clients I genuinely enjoy working with. I love my work again.
I found alignment, profit, simplicity and what my friends and I call the God Pocket.
That's what Lifestyle Founders is about.
It's for coaches and consultants who've already built something real but know the way they're running it isn't the way. Who want a simpler path. Who want a business that serves life instead of consuming it.
I've been on both sides. I can show you the way through.


A Lifestyle Founder
Thinks Differently
The question changes. It's no longer "how do I get more clients?" It's "how do I create more value with less effort?"
You start measuring success differently. Not just revenue. Revenue per hour of life traded.
You stop optimizing for growth alone and start optimizing for sustainable, predictable, freedom.
Addition by subtraction. That's the most powerful form of scale.
A Lifestyle Founder
Your calendar has white space. Real white space. Not "catch-up" time.
Your business runs on systems, not your constant attention. Your clients get better results because you're not burned out.
Your team is small, aligned, and empowered. You're conducting and in flow with the business rhythms.
You say no without guilt. You take vacations without anxiety. You're present at dinner.


A Lifestyle Founder
You jump out of bed excited to start the day. You move your body before work. You work 4 days a week..
Your kids know you're available. Your partner feels chosen. Your health isn't negotiable.
You travel without your business falling apart. You invest in experiences, not just expenses. You build wealth while staying present.
and generate $30K-$100K in profit every month
We don't believe in complexity. We believe in three core systems that create predictable, scalable revenue while giving you your life back:
A simple funnel that turns cold traffic into engaged community members and ultimately paying clients.
No complicated landing pages. No bloated email sequences. No tech overwhelm. Just simple ads, skool communities & Ai.
A workshop-based conversion model that enrolls 5-15 new clients every month without high-pressure sales calls. You teach. You serve. You invite. People say yes because they've already experienced your methodology and trust your leadership.
A triad team structure (Executive Assistant + Ai Agents) that handles operations, lead nurture, and enrollment. That gives you leverage without the overhead of a large team. You stay in your zone of genius: coaching, creating, and leading. They handle everything else.

We've built three ways to engage with Lifestyle Founders, depending on where you are and what you need.
Free Community
Join 10,000+ coaches and founders in our free Skool community. Daily coaching, frameworks, and real conversations with people building the same thing you are.
Just a tribe of people committed to building businesses that fund life instead of consuming it.
For coaches who are getting started and whose next milestone is $5K/m who are ready to scale with simplicity.
You get the frameworks, the implementation support, the community, the accountability and our software stack to start and build a $5k/m coaching or consulting business.
For coaches already at $5K months who want to scale to $50K+ with direct access, custom strategy, and white-glove execution support.
This is an intimate container and our premium partnership. We limit this mastermind and VIP tier to 72 members at a time.
Testimonials
Real Founders, Real Results
Where Real Transformation Happens
A few times a year, we bring founders together in person. We've hosted retreats in Mexico, Ireland, Canada, and Belize, bringing together 6 and 7-figure coaches for deep work, real conversations, and experiences you don't forget.
Deep strategy sessions on your biggest challenges. Workshops where we build campaigns, dial in offers, and map your next 90 days. Hot seats with Dan, Alexander, and other leaders. Breathwork. Mindset work. Real connection with founders who become friends and partners. Private dinners, adventures, and golden hour moments.
Strategy gets you started. But transformation happens in person.

A few times a year, we gather Lifestyle Founders for in-person experiences in beautiful locations around the world.
Mexico. Ireland. Canada. Belize. 6 and 7-figure coaches. Deep work. Adventure. Connection.
Strategy gets you started. But transformation happens in person.
If you're in the Blueprint or VIP program, you're invited to join us.
If you've read this far, something resonates.
Maybe it's the exhaustion of working harder than coaches making more than you.
Maybe it's the quiet ache of missing dinners, weekends, and moments you can't get back.
Maybe it's the clarity that what got you here won't get you where you want to go.
Or maybe, just maybe, it's the recognition that you're already a Lifestyle Founder.
You just haven't built the infrastructure yet.
There are three ways to move forward from here:
Lifestyle Founders Group™ | Build wealth. Stay present.